European Natural Beauty market Fact & Figures
In 2008, the European market represented € 1.5 bn.
European market size: 2.7% of total beauty market.
Largest market in Europe: Germany. It represents 50% of the total european market. In Germany, the natural & organic beauty sales represent 5.2% of the total beauty market.
In the UK, the sales of natural and organic products are only 2% of the beauty market. There are a lot of imported brands in the Uk - especially from Australia, USA and New Zealand.
The big emerging trend across all european markets is LOCAL. In Germany, 90% of the natural & organic brands are german. In the UK, all the new niche brands are UK-based. I really like 100% Organics from Cornwall (www.100percentorganics.com).
The big trend in distribution is the growth of other channels such as pharmacies & drugstores and supermarkets. In the previous years, specialist retailers were the big growth.
Figures were given by Organic Monitor
