Who we are
Some of our Employee and Freelancer Pool
Made up of free thinkers and deep thinkers
Emmanuelle Bassman
Our founder. Mainly works on aesthetic medicine. Pioneering and multi-cultural. Loves cacao, Bikram yoga and all things microbiome!
Annie Johnstone
Usually stuck in a make-up or hair report. Passionate and creative. Loves matcha, all things colorful and a tretinoin that packs a punch.
Glendean Rehvan
Passionate about discovering innovation. She has a penchant for wellness and how medicine influences the beauty market. Doctor-led skincare brands are her go-to products.
Mary Li
The cosmetic science aficionado. Outgoing and adaptable. Loves coffee, exploring good food and Kiehl's Corrective Dark Spot Solution.
Tomoko Baba
Make-up artist and expert in all things Japanese cosmetics. Loves Italian food, culture and lifestyle. Can't live without hair oil and scented candles.
Angelika Zadranowicz
Always discovering new products. Loves travelling, reading and the Byredo Mojave Ghost perfume.
Charlotte Ballard
Fantastic researcher. Obsessed with coffee and any beauty product that goes viral on TikTok (especially the Rare Beauty Soft Pinch Liquid Blushes).
Joana Greimers
Expert in the German beauty market. Loves making her skin glow from the inside, out. Enjoys morning workouts, coffee with friends and Allies of Skin skincare.
Theresa Yee
Wellness expert. Fitness addict, endurance runner and skincare obsessed. Never without her matcha green tea!
Soo Min Yi
Always researching the innovative Korean beauty market. Loves genderless and sustainable beauty, and is obsessed with the brand Hince.
Ming Ding
Expert in the Chinese beauty market. Loves marathon running, croissants and Florasis' Floral Engraving Phoenix Makeup Palette.
Nazila Amrin
Make-up artist and monitors all Middle Eastern trends. Loves The Ordinary, Glow Recipe and anything from Huda Beauty!
Gillian Borges
Indie brand obsessive and connoisseur of the Brazilian beauty market. Never settles for the familiar or buys the same product twice. A true tester of Brazilian cosmetics.
Ismoil Tairov
French beauty researcher and Bubble Tea afficenado! When he's not sipping on boba goodness, he's monitoring the beauty innovations and trends coming out of France.
Jemma Shin
Expert in K-beauty and global market analysis. Loves visiting art galleries, spotting trendy cafes and stalking cute dogs on Insta.
Venetia Krosten
Trend expert with a passion for seeking out exciting innovation and sustainable solutions. Big on cultural and consumer insights - lover of womens football, yoga, cooking & all London has to offer.
