Your beauty ideation and intelligence partner
Find Out MoreWhat we're doing, where we are, what's going on?
Take a sneak peek at our latest reports, the trade shows we’ve been to, the events we’ve attended etc.
In-Trend Meets Sabah Karimi
In our latest interview, we sat down with VEXA Beauty founder Sabah Karimi to unpack all things functional fragrance and oxytocin peptides.
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In-Trend Visits Vidavvi
We spent Saturday morning at Vidavii exploring their Longevity Circuit: a 30-minute protocol combining lymphatic drainage, cryotherapy and infrared therapy, all delivered via touchless tech.
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In-Trend Hits Studio Fauve In Paris
During our recent visit to Paris, we finally had the chance to experience Fauve first-hand: a space reimagining the salon through a sensorial, science-led lens.
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In-Trend Explores What's Next In Fragrance
Explore emerging trends and breakthrough innovations in our latest What's Next In Fragrance report. From the disruptive rise of GLP-1 to the neurocosmetics boom and new layering rituals that are reshaping our relationship with scent.
Download PDFIn-Trend Expertize
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100% Focused On Beauty
Analysis of all things make-up, skincare, hair, wellness, fragrance, packaging, nail, body care, salon and spa - with an edge for aesthetic medicine and professional treatments
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Strong Credentials
Almost two decades of experience helping industry leaders grow
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Worldwide Network Of Experts
Expansive connections with professionals (hairstylists, make-up artists, estheticians etc.) and experts (entrepreneurs, freelancers) across the world
In-Trend LTD is a valued partner in product innovation and trends. Our teams love their inspiring ideation workshops, which are becoming a crucial touchpoint in our product development process.
-Kristi Shoe
Vice President Global Product Development
In-Trend is a key partner in our innovation monitoring process. For many years, they have supported us in monitoring and decoding beauty innovations. All thanks to an expert, highly responsive and friendly team. Attentive to our needs, they constantly adapt and re-work their proposals and formats. Great relationship.
-Isabelle Montferrand
Competitive Intelligence Innovation Direction
In-Trend's reporting on product launches and trends in both the Latin American & Asian hair markets, provides vital insights for our team.
-Edelina Natale
Innovation & Trend Manager
In-Trend is a factory of insights, informing us of the latest product claims and highly precious information to help us innovate. Their emerging new trends are always highly accurate, and very useful.
-Jacques Valero
Parfums Responsible Innovation
