The future of beauty, since 2006.

We're global

Based in London, we have researchers and consultants all over the world. We're the only trend agency that has hairdressers, makeup artists and bloggers in its own staff.


We focus only on Beauty, Wellness and Food Market Research.

Loyal clients

Our client list is a who's who of the industry. Our next client could be you.

London team

Emmanuelle Bassmann

Founder and managing director

Glendean Rehvan

Skin & Fragrance

Tomoko Baba


Preeti Chotai

Hair & Makeup

Angelika Zadranowicz

Social Media

Martyna Kurowska

Agency Manager

Our network of researchers

Pro experts pool

Facialists, Skin Experts, Aesthetic Doctors, Beauticians, Hairdressers, Hair Stylists and Hair Colorists, Bloggers & Beauty Influencers

Worldwide Correspondents

Italy / France / Germany / Spain / Scandinavia / Russia / Brazil / Dubai / Turkey / Japan / China / South Africa / Kenya

Specialized Services

360° Beauty

  • Skincare
  • Makeup
  • All Hair categories (Styling, care & color)
  • Fragrance
  • In-Salon beauty & wellness

Products Innovations Worldwide

Beauty Trends

Beauty brainstorming workshops

The next beauty providers are the food industry.

We are working with food manufacturers to help them create new beauty from within.

Amanda Chantal Bacon, founder of Moon Juice, “considers her own skin-care routine to be 80 percent about what’s going on internally and 20 percent applying products externally”.

Your job is to invest in companies. Ours is to help you choose the right one and help you grow them so they become the new Glossier. In-Trend can help you incubate the next beauty or food success.