We offer bespoke product and services analysis across aesthetic medicine
, make-up
, skincare,
hair
, wellness, fragrance, packaging, nails
, bodycare, salon and spa.
Need to stay on top of new launches? Our extensive product database and social media monitoring provides our strategists with the perfect tools to analyse what is happening in your category. We provide you with the curated insights you need.
Need to know what's next? In-Trend's creative minds identify visionary white space opportunities driven via cross-category innovations and consumer sentiment. We are committed to ensuring your company stays ahead of the curve.
Let us be your product development partners. Play with new products, experience their textures and finishes, be inspired by their packaging. In these creative workshops, we create the recipe for the next beauty must-have.
Like the look of everything? Get in touch for our membership options. We can create the perfect mix you can switch about as you wish.
Can't see what you're looking for?
Get in touch - let us inspire you!
Take a sneak peek at our latest reports, the trade shows we've been to, the events we've attended...
We chatted with Camille Katona and Stephanie Spence, the visionary founders of 19/99 Beauty, about their journey to create a brand that champions age-inclusive beauty. Read the full interview to discover more about their story and the future of age-inclusive beauty.
The key to an accurate skin analysis? A ground truth. Eve Lab Insight, founded in 2019, can analyze more than 40 skin dimensions in less than 30 seconds. But how? We sat down with Nick Howard, Director of Global Strategy, to find out how an algorithm built on extensive analysis is the difference between simple marketing and scientifically accurate results. Read more via the link in the bio.
In-Trend had the privilege of interviewing Biodesign consultant and sustainability innovator, Maca Barrera, to delve into her work in sustainable UV protection.
In-Trend recently sat down with Ifeyinwa Lauretta Ihonor, a medical doctor turned alternative medicine expert and the visionary founder of 8 Within. Her unique apothecary offers ceremonial-grade cacao, meticulously hand-blended with powerful mood-boosting plant extracts and unique herbal tinctures from ancient plant medicines. 8 Within is more than just a wellness brand. It’s a tapestry of cross-culturally sourced plant medicines and practices, creating next-generation products that aim to expand consciousness and elevate the mind.
At IMCAS, we had the pleasure of meeting @Nika Ambrozic - make-up artist and education advocate. Nika has recently collaborated with derma brand Sensilis on industry-disrupting extensive 'Make-up Bibles' that promote the importance of hyper-targeting make-up routines towards an individual's skin concerns, especially post-professional services. We sat down again with Nika to further discuss this topic, slow beauty, as well as many more topics impacting the future of the make-up category.
Recently, the In-Trend Aesthetic Medicine team had the privilege of interviewing Roy Cowley, the innovative Founder and Managing Director of 3D Aesthetics. His company is at the forefront of non-surgical aesthetic technology, developing multi-technology platform devices and comprehensive skincare solutions. To learn more, click through to read the full interview.
An interactive touchscreen interface designed to intuitively guide consumers through the journey of purchasing fragrance. Leveraging natural language processing AI, it invites users to describe their scent preferences with evocative terms like romantic, unique, and energetic.
Back in December we spoke with Sifat Khurana, co-founder of leading Indian suncare brand, SunScoop. SPF Amidst India's suncare boom, our conversation highlights the specific desires of its consumers and the vital quest for SPF and ingredient education. For more information on Innovist's brand click here.
Our recent expert interview was with Brazilian dermatologist and aesthetic clinic owner, Victor Bechara. His soft sculpting approach brings forth a new era of dermatology in the country famed for its aesthetic protocols.
Last week, In-Trend had a blast discovering the latest beauty trends and connecting with industry innovators at Cosmoprof India. Swipe through to read some of our key insights from the event.
We're always in the loop about the next up-and-coming beauty innovators and start-ups. Meet Mitra bio the first DNA skin testing that is non-invasive, user-friendly, affordable and ready to be used at home. With an easy-to-use tape that replaces invasive biopsies and a data platform that develops predictive biomarkers, Mitra bio is the future of personalised treatment plans. Want to learn more about the next up-and-coming beauty market players? Drop us an email today.
The hair salon of the future will be a place for entertainment, health and community. Discover the industry-leading salon concepts and treatments in our Future of Salon report, available now. Swipe for a sneak peek.
Want to be in the know about the latest haircare macro and product trends? Our What's Up in Haircare analyzes all global product launches to create product recommendations specific to your product development or marketing needs. Download a snippet of the report here and get in touch for more information.
That's a wrap! The In-Trend team has had a great time attending LUXEPACK Monaco this week. Keep an eye out in the upcoming days, for more inspirational packaging and information on Glen's talk.
We chatted with Camille Katona and Stephanie Spence, the visionary founders of 19/99 Beauty, about their journey to create a brand that champions age-inclusive beauty. Read the full interview to discover more about their story and the future of age-inclusive beauty.
The key to an accurate skin analysis? A ground truth. Eve Lab Insight, founded in 2019, can analyze more than 40 skin dimensions in less than 30 seconds. But how? We sat down with Nick Howard, Director of Global Strategy, to find out how an algorithm built on extensive analysis is the difference between simple marketing and scientifically accurate results. Read more via the link in the bio.
In-Trend had the privilege of interviewing Biodesign consultant and sustainability innovator, Maca Barrera, to delve into her work in sustainable UV protection.
In-Trend recently sat down with Ifeyinwa Lauretta Ihonor, a medical doctor turned alternative medicine expert and the visionary founder of 8 Within. Her unique apothecary offers ceremonial-grade cacao, meticulously hand-blended with powerful mood-boosting plant extracts and unique herbal tinctures from ancient plant medicines. 8 Within is more than just a wellness brand. It’s a tapestry of cross-culturally sourced plant medicines and practices, creating next-generation products that aim to expand consciousness and elevate the mind.
At IMCAS, we had the pleasure of meeting @Nika Ambrozic - make-up artist and education advocate. Nika has recently collaborated with derma brand Sensilis on industry-disrupting extensive 'Make-up Bibles' that promote the importance of hyper-targeting make-up routines towards an individual's skin concerns, especially post-professional services. We sat down again with Nika to further discuss this topic, slow beauty, as well as many more topics impacting the future of the make-up category.
Recently, the In-Trend Aesthetic Medicine team had the privilege of interviewing Roy Cowley, the innovative Founder and Managing Director of 3D Aesthetics. His company is at the forefront of non-surgical aesthetic technology, developing multi-technology platform devices and comprehensive skincare solutions. To learn more, click through to read the full interview.
An interactive touchscreen interface designed to intuitively guide consumers through the journey of purchasing fragrance. Leveraging natural language processing AI, it invites users to describe their scent preferences with evocative terms like romantic, unique, and energetic.
Back in December we spoke with Sifat Khurana, co-founder of leading Indian suncare brand, SunScoop. SPF Amidst India's suncare boom, our conversation highlights the specific desires of its consumers and the vital quest for SPF and ingredient education. For more information on Innovist's brand click here.
Our recent expert interview was with Brazilian dermatologist and aesthetic clinic owner, Victor Bechara. His soft sculpting approach brings forth a new era of dermatology in the country famed for its aesthetic protocols.
Last week, In-Trend had a blast discovering the latest beauty trends and connecting with industry innovators at Cosmoprof India. Swipe through to read some of our key insights from the event.
We're always in the loop about the next up-and-coming beauty innovators and start-ups. Meet Mitra bio the first DNA skin testing that is non-invasive, user-friendly, affordable and ready to be used at home. With an easy-to-use tape that replaces invasive biopsies and a data platform that develops predictive biomarkers, Mitra bio is the future of personalised treatment plans. Want to learn more about the next up-and-coming beauty market players? Drop us an email today.
The hair salon of the future will be a place for entertainment, health and community. Discover the industry-leading salon concepts and treatments in our Future of Salon report, available now. Swipe for a sneak peek.
Want to be in the know about the latest haircare macro and product trends? Our What's Up in Haircare analyzes all global product launches to create product recommendations specific to your product development or marketing needs. Download a snippet of the report here and get in touch for more information.
That's a wrap! The In-Trend team has had a great time attending LUXEPACK Monaco this week. Keep an eye out in the upcoming days, for more inspirational packaging and information on Glen's talk.
We're in the loop about:
start-ups and incubators
We attend:
trade shows + conferences
We talk to:
professionals / experts
We analyze:
social media
We have an extensive database:
product | services
The In-Trend LTD family is a dedicated and dynamic global team with proven expertise. We are fed in roots of information, and turn them into blooming trees of inspiration.
We chatted to some of the most interesting people in the industry
Coming soon